Malawi Tourism partners a Spanish Football team

Malawi Tourism has partnered with Spanish Madrid based CD Leganes a segunda (a second division) team to promote brand Malawi, the Ministry announced in a statement.The team is number 8 and its home ground is a 12,454 seat Estadio Munucipal Butarque.Secretary for Tourism Chancy Simwaka said the team will now be wearing jerseys with the warm Heart of Africa logo during its games and will help to market the country as a tourism destination.“The logo will be displayed in the first teams kits as well as traditional and digital media,” said Simwaka.He said the deal was made by President Lazarus Chakwera after he met Jeff Luhnow the clubs president in September of 2022.It will be the first time Malawi is marketing itself using European football after authorities rejected a deal from Everton a premier league side team.

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